"Fireball" 100 Mbps launch campaign
Cable ONE launched their 100 Mbps service with a new campaign, which we referred to as "Fireball". Below is the :30 spot. Collateral follows.
Out of Home
Billboards were designed to look like the 100 Mbps logo/fireball "burned" through the billboard.
Print Ads (Newspaper)
As a follow up, newspaper ads were designed to look like the logo burned through the newspaper.
In the digital space the graphics pulled directly from the commercial. Social media page images, rotator banners and ads were developed to further the message.
Rotator Banners
Designed to be the first thing the consumer sees when launching the Cable ONE website. Reinforces the new speed offering from the company. (Did not design website, it already existed and the client did not want to change it).
