Cable ONE DRTV "Value/Amp up your Internet" campaign, 2016
The below spot was created using "found footage" from friends and families' pictures and videos. (This was still a relatively new concept then.) The campaign was created "video first" instead of print first, but it helped inform the content of the print pieces in the campaign and carry it through to digital advertising and A/B testing.
Direct Mail Collateral
As stated above, the key graphic (:07 in the spot) was the "Guitar Girl" as she was lovingly referred to. I also created a second round of print and digital ads to test against. Guitar Girl won every time.
Rotator Banner, Desktop
Rotator Banner, Mobile
